Analytics
Track campaign progress with charts and reports.
Overview Metrics
The main dashboard shows key campaign statistics:
Total Voters
Number of voters in the database
Contacted
Voters with a recorded result
Support Rate
Percentage of contacted voters who are supportive
Total Votes
Sum of voting weight (acres) for supportive voters
Contact Trends
The contact trend chart shows canvassing activity over time:
- Daily contacts - Number of voters contacted each day
- Cumulative progress - Running total of contacts
- Goal line - Target pace to hit your goal
Use the date range selector to focus on specific time periods.
Result Breakdown
See how contacted voters break down by result:
| Category | Results Included |
|---|---|
| Supportive | Supportive, Strong Support, Leaning, Willing to Volunteer, Requested Sign |
| Opposed | Opposed, Strongly Opposed |
| Undecided | Undecided, Needs Info |
| Other | Callback, Wrong Number, Moved, Deceased, Refused, Do Not Contact |
Team Performance
View canvasser activity to identify top performers and those who may need support:
- Contacts this week - Recent activity level
- Total contacts - All-time count
- Last active - When they last used the app
- Success rate - Percentage of positive outcomes
Geographic Analysis
The map view shows contact density by area:
- Green areas have high contact rates
- Red areas need more attention
- Click an area to see details
Exporting Reports
Export data for external analysis:
- Select the report type (Contacts, Results, Team Activity)
- Set date range and filters
- Click Export CSV
Exported files may contain personal voter information. Handle according to campaign data policies.